How to Select the Right Coloring Book Keywords for Your POD (Print on Demand) Book

Color-in books are a hot trend, not just for kids. Adults are rediscovering the meditative and stress-relieving benefits of coloring pages. The trend is creating tremendous opportunities for POD (print on demand) authors publishing on Amazon KDP (Kindle Direct Publishing). In this article, we will explore how to select the right coloring book keywords so you can capitalize on this growing market.

Coloring Books: Themes and Niches

A successful coloring book starts with an appealing theme or subject matter that attracts the intended audience. Whether your coloring book is full of whimsical animals, dragons, flowers, or mandalas, it should have designs that offer a relaxing and rewarding experience. Coloring books for adults tend to focus on more intricate drawings, while children’s coloring books feature simpler outlines and illustrations. Picking a theme for your coloring book will help narrow your design choices and ensure that you create a more focused product.

The paper used in coloring books should be of good quality and thick enough to allow markers, crayons, or colored pencils to glide smoothly over the surface without bleeding through to the next page. Some coloring books are saddle-stitched, meaning the cover is the same thickness as the interior pages, which can save printing costs. Most coloring books will have bleed-through artwork on the front cover, which means the cover art will need to be created slightly larger than the finished trim size.

There are several tools available to help you research keywords and niches for your coloring book, but Publisher Rocket and Book Beam have the most robust offerings. Both will provide data on competitor’s titles and backend keywords, and both are easy to use. In addition to researching keywords, these tools will also suggest keyword variations that you may not have considered.